Lincoln News

Lincoln is dead; long live the Lincoln Motor Company. As part of an initiative to rebrand itself, Lincoln has adopted a more evocative name, teed up a series of commercials rich with visual imagery (including that of Abraham Lincoln) and has announced its first ever Super Bowl ad campaign. Before...

If you grew up in the late 1960s or early 1970s, you know this absolute truth: there is only one Batmobile, and it was driven by the only real Batman, Adam West, on the television show that pioneered the concept of starring a car alongside an actor. Despite the success of the Batman movie...

If all you know about Lincoln automobiles comes from what you’ve seen in its dealer showrooms over the past two decades, it would be easy to write the brand off as a pseudo-luxury automaker reselling badge-engineered Fords. The demise of the Mercury brand was supposed to clarify the line...

Lincoln, Ford Motor Company’s long-term luxury brand, knows one absolute truth: it can no longer sustain itself selling mildly badge-engineered Ford products to its traditional (and aging) customer base. To attract new buyers, especially the “cultural progressives” it covets...

Lincoln, believe it or not, used to be a design powerhouse. Remember the Mark II of the late 1950s? Of course. How about the Lincoln Continental of the 1960s? Sure you do. But the problem is what it turned into. When the Town Car, once the top trim of the Continental, rose to glory, it did it on...

At a time when most automakers are going to extraordinary lengths to target Millennial buyers, luxury brand Lincoln is betting its fortunes on an entirely different demographic, one it’s calling “cultural progressives.” Per Lincoln’s own research, cultural progressives are...

While we still hold on to hope that Lincoln will eventually launch a new rear-wheel drive model, we can be certain that the brand will be offering at least some new products in segments it doesn’t currently compete in, though they aren't likely to be all that sporty. One of these will be a...

Dany Bahar, the former CEO of Lotus, is now suing the company for wrongful termination--despite the investigation that found he was misusing company funds. He wants $10 million. Ford's Lincoln brand today announced it is moving into the Chinese market. The Chinese will have to wait until late 2014...

Lincoln may be almost a century old but the brand is barely recognized outside of North America. This is something Lincoln is keen to change, so today it is taking the first key step towards establishing itself as a global luxury automotive brand by announcing its entry into the Chinese market. But...

Lincoln may be Ford’s in-house luxury brand, but don’t expect to see a flagship concept like Cadillac’s stunning Ciel from it in the near future. Instead, Lincoln’s product plan calls for a focus on building competitive products for the highest volume luxury segments. While...

Just yesterday, Lincoln released a configurator and estimated pricing for the 2013 MKZ, so we expected a bit more of a wait before final pricing figures were made public, but Lincoln decided today is the day: the 2013 MKZ starts from $35,925, plus $875 in destination fees. That puts the new MKZ...

Lincoln’s 2013 MKZ sedan is still a few months away from hitting the market, but Ford’s luxury division is curious to hear from interested potential buyers before it releases official pricing and specifications. Following the lead of automakers like Hyundai, who released tentative 2012...

All the rear-wheel drive excitement of late seems to be associated with General Motors and its upcoming range of rear-driving sports and luxury sedans, namely the 2013 Cadillac ATS, 2014 Chevrolet SS and future Omega-based cars. The launch of all these models will only widen the performance gap...

Following the appointment of Max Wolff as the head of its design team, Lincoln has now hired another Australian designer, Peter Jones, who will serve as a manager of the luxury division’s interior design team. Unlike Wolff, who previously worked as a designer for GM subsidiaries Holden and...

Lincoln's freshest design, the 2013 MKZ sedan, may not influence future style of the entire Lincoln brand.

Lincoln knows that simply building luxury automobiles like the new MKZ isn’t enough to attract and retain customers. To successfully compete in today’s luxury automobile segment requires exemplary customer service, so the automaker is seeking help from a group that specializes in...

The live reveal of the 2013 Lincoln MKZ recently took place in New York City, and we have the full details on the brand's newest luxury sedan. The latest addition to the Lincoln lineup is crucial as it not only represents the future of Lincoln in both style and substance, but the car's success is...

Just a few years ago, Lincoln was the luxury brand for Middle America—a nameplate that was striving to follow some much-misunderstood definition of luxury that involved steakhouses and gated communities. Now instead, with Lincoln’s latest conceptual reboot, and cars like this completely...

So big glass roof panels are not all that special these days--though they are nice. But big glass roof panels that move this elegantly are few, indeed, and this one you'll find on the 2013 Lincoln MKZ. The video, released today by Lincoln, shows the retractable glass roof in action, gliding silkily...

Ford has issued a recall on its 2012 Lincoln Navigator SUV as well as the vehicle’s Blue Oval twin, the Expedition. The reason is due to the vehicles’ head restraints, which may have inadequate welds on their support brackets. The affected head restraints are only those found on the...