Mercedes-Benz is well-known for its magically controlling names for its high-tech products. Wipers that shoot cleaning fluid directly onto the window? Magic Vision Control. A sunroof that varies its opacity? Magic Sky Control. And now, on the new 2014 S Class, a system that scans the road ahead and proactively manages body movement to ensure a smooth ride: Magic Body Control.

While it might seem self-explanatory, Mercedes-Benz has nevertheless devised a clever way of demonstrating the technology that's simple, intuitive, and humorous: the common chicken.

Using a barnyard animal that provides a variety of delicious comestibles as a good stand-in for a high-tech vehicle suspension system is certainly unexpected, but the visual analogy is, well, magical.

We can vouch for the Magic Body Control system ourselves, having driven the silky-smooth 2014 Mercedes-Benz S550.