Following the reveal of this teaser, Schreyer described how Kia had given him the opportunity to shape the carmaker’s whole brand design and character. “Seldom does a designer have such a clean sheet to work with. We started this exciting journey with the Kia ex_cee’d cabrio concept at the Geneva Show back in March, and at Frankfurt I’m sure Kia will surprise the entire automotive world when people see our new sports coupe concept in the metal,” he explained.
The new concept will be a 2+2 coupe that will be fully designed and constructed in Europe, and we’re hoping that it’ll lead to a new and affordable production sports car.