The new concept will be a 2+2 coupe fully designed and constructed in Europe, and we’re hoping that it’ll lead to a new and affordable production sports car. The project was led by Kia’s new Chief Design Officer Peter Schreyer, and its design is said to represent the new global look for the brand.
According to Schreyer, the new concept “incorporates a host of elements that will become the new face-of-Kia right across the product range and it is the clearest design statement about the way Kia is to be seen in the future.”