Toyota Prius News

In the midst of one of the toughest years the car industry has had to face and government loan programs getting underway, the 2009 Detroit Auto Show was set to be a touchy dance with public sentiment. In the end the expectations proved true, and the restrained and carefully orchestrated displays...

The Toyota Prius has spent a decade as the world's preferred hybrid, but now competition is arising from all quarters. A new plug-in version of the Prius is expected soon, but already Toyota is thought to be working on a project to bring solar power to mass production automobiles in an effort to...

Toyota’s next-generation petrol-electric Prius hybrid is scheduled to make its world debut at the Detroit Auto Show in January, however new images of the car, plus this latest teaser video, have made their way onto the web, showing up-close details of the interior and exterior of the upcoming...

A cryptic press release from Toyota today revealed that a new battery-powered concept car would make its global debut at the 2009 Detroit Auto Show. Speculation as to what the concept might be has already taken hold of the motoring press, but a few hints gathered from Toyota's recent remarks could...

The precipitous drop in new vehicle sales in the U.S. has hit SUVs and trucks the hardest with small cars and hybrids rapidly gaining market share. That up-tick in share isn't enough to offset the overall slump in volume, however, as even Toyota has decided to put off U.S. production of the Prius...

The 2010 Toyota Prius hybrid has officially been revealed at the 2009 Detroit Auto Show. Click here for all the details and images. Toyota has launched a new microsite for its 2010 Prius hybrid, along with the requisite debut countdown clock for the exact second when the car will finally be...

It's been known for some time that Toyota is toying with the idea of a nearly-full-line Prius sub-brand. Expected to feature a wagon-like, or possible truck-like model and a coupe in addition to the next-gen Prius sedan, the range would offer a focal point for Toyota's serious fuel-efficiency...

Cars are often described with adjectives like 'cute', 'sexy' or 'masculine'. But such anthropomorphic characterizations are generally the domain of savvy marketing agents, not neuro-scientists. A new study shows that's not always the case, however - and people prefer angry-looking cars. Ascribing...

Those most critical of the hybrid and electric vehicle segment often highlight the huge expense of battery replacement as a primary reason to avoid the electron-peddling powertrains. Thanks to Toyota's latest round of price drops, however, there's less to crow about on the expense front, with the...

The 2010 Toyota Prius hybrid has officially been revealed at the 2009 Detroit Auto Show. Click here for all the details and images. We first heard about Toyota using its Prius nameplate for a family of hybrid vehicles as far back as March, but since then there has been little indication that the...

Demand for the Toyota Prius in the U.S. is so high that most new models sit on dealer lots for an average of just five days, and waiting lists of or more than three months are becoming more and more common. Toyota is struggling to keep up with demand, and has started construction of several new...

Worries over the serviceable lifespan of battery packs have been at the forefront of many critics dislike of hybrid cars. With doom-and-gloom scenarios of pricey replacements and short service life, the pundits have posited the Prius' long-term impracticality. But an Australian taxi outfit has...

There are already a number of independent firms that will retro-fit solar panels to the roofs of hybrid vehicles like the Toyota Prius to help extend the car’s electric-only driving range, however, from next year onwards the Prius will be available with the panels direct from the factory. The...

The Toyota Prius was rated the highest-ranking model in three of Europe’s most prominent and influential satisfaction surveys conducted by J.D. Power and Associates. The pioneering hybrid vehicle was picked as the most satisfying vehicle in separate surveys conducted in the UK, France and...

The world's best-selling hybrid is currently built in Japan and China, but with demand for the efficient cars in the U.S. remaining high, Toyota is reportedly considering adding Prius production to its joint-venture facility operated with General Motors. The two companies already use the New United...

Toyota’s appeal for a case it lost last year against American technology company Paice LLC has been rejected by the U.S. Supreme Court, which means the Japanese giant will now have to pay Paice up to $4.3 million in damages. The case involved Toyota using a technology for its petrol-electric...

The 2010 Toyota Prius hybrid has officially been revealed at the 2009 Detroit Auto Show. Click here for all the details and images. Toyota is looking to take advantage of the green image its Prius petrol-electric hybrid vehicle enjoys by building upon the ‘Prius’ name and launching a...

The Toyota Prius hybrid was the highest-ranking model in the latest J.D. Power and Associates vehicle customer satisfaction survey conducted in the UK. The Prius earned a total of 901 points on a 1,000-point scale, with owners reporting particularly high satisfaction with the model’s quality...

Reports emerged this week claiming the Japanese government helped fund the development of the first generation Toyota Prius more than ten years ago. Toyota has since denied all claims, which were originated from a recent interview with Chrysler exec Jim Press who was working for Toyota at the time...

Toyota is looking to take advantage of the green image its Prius petrol-electric hybrid vehicle enjoys by building upon the ‘Prius’ name and launching a new family of eco-friendly vehicles under it. Earlier reports claimed Toyota could launch a second dedicated hybrid brand but now its...