Toyota Prius News

It's important to have a broad perspective in the auto business - tunnel-vision has been one of the biggest criticism of the American automakers. But seeing beyond the trees of economic meltdown to view the forest of the future industry is easier said than done. Toyota, however, is demonstrating...

Just a bit over ten years ago, only a few of the dedicated had any idea what a hybrid car was, but in another ten years or so, the eco-friendly vehicles will account for 19.4% of total sales in the U.S., according to JP Morgan's latest estimates. Today hybrids make up a little less than 1% of the...

Toyota’s all-new 2010 Prius officially went on sale in Japan just 11 days ago and has already garnered enough orders to justify Toyota increasing production targets by 8,000 cars per month according to the latest report. It sold enough pre-orders in just the first day to easily outsell the...

Buyers in the U.S. looking forward to purchasing the new 2010 Toyota Prius may have to wait longer than they initially bargained for, following strong demand for the latest hybrid in Japan. Going on sale just a week ago in Japan, the third-generation Prius was a hit before it even descended on...

The idea that plug-in hybrids aren't all they're cracked up to be isn't a new one. Carnegie Mellon University has even published a study that calls the technology inefficient and cost-prohibitive. Now it looks like Toyota may be in agreement, saying it doesn't expect more than 50,000 plug-in hybrid...

Gauging the future of automotive design is a tough and tricky business. Anyone that's ventured through the winding courses of Disney's famed Autopia knows exactly how easy it is to get things wrong. But Toyota is charting its own course to the future, and it's using efficiency as its North star. A...

Toyota may have just sold its millionth hybrid vehicle in the United States last month, but that hasn't stopped the industry giant from getting trounced in its home market of Japan when it comes to hybrid sales. Last month the company has released official pricing for the 2010 Prius, starting at...

It's no secret that hybrid and small car sales have been among the hardest hit in the ongoing market downturn. They've fallen at rates well beyond the total market's decline and continue to do so, dropping 45.5% in April against the same time a year ago. But total hybrid sales are up 1.4% against...

After a nearly flawless company history - over 70 years of profits - Toyota posted its first-ever loss for the fiscal year ending March 31, 2009. And a new report from Japan today says Toyota is already predicting a loss of up to $5 billion for the coming year as well. The report, which originates...

Within days of unveiling the Insight hybrid concept at last year’s Paris Motor Show, Honda CEO Takeo Fukui boasted that the production version would arrive on the market priced below $20,000. He was spot on as the new Insight hybrid is currently on sale from $19,800, undercutting the current...

The short-sightedness of the car-buying public is breathtaking. It was just months ago that fears over $4 gas prices had people scurrying about, dumping loaded SUVs for a fraction of their purchase price and replacing them with smaller, more efficient vehicles. But today, with fuel well under $2...

After months of conjecture and Toyota’s own claims for the fuel-economy of its new Prius, came the release last week of “preliminary” Environmental Protection Agency (EPA) ratings for the new model. In their haste, the EPA and Toyota had made a slight error in those original...

General Motors has responded to a recent Carnegie Mellon University study claiming that upcoming plug-in hybrids such as the Volt are not actually as efficient as they seem. While cars such as the Volt use large batteries to achieve electric-only ranges of around 40 miles, the study claims that the...

A consortium of industry agencies and the United Nations wants the world to cut its vehicular emissions by 50% by 2050. The cutely-named '50 by 50' plan calls on governments around the world to cut back voluntarily, since there is no real enforcement mechanism. "We're not saying that nobody can...

Driving excitement and hybrid power are concepts rarely uttered in the same breath, but Giugiaro is promising the fastest hybrid in the world with a concept just revealed at the 2009 Geneva Motor Show. The official renderings of the car show a sleek and sporty - almost supercar-like profile, yet...

From the Mark I inline six-cylinder with just 110hp (82kW) to to the twin-turbo Mark IV with 320hp (239kW), Toyota's Supra remains a legend in the world of high-performance sports cars. But since 2002, the brand has made a strong move away from the image of the Supra and towards the Prius's green...

To drum up excitement for production of the Toyota Camry Hybrid in Australia for the first time, the Aussie division of the global auto giant is planning to unveil a new concept version of the fuel-efficient sedan at the upcoming Melbourne Motor Show. Before you get all excited about Toyota...

Would you give up your car for the chance to use a fleet of them? Or do you prefer your own, highly specialized vehicle? Though many companies predict highly individualized modes of transport, down to personal mobility units like Toyota's i-REAL, others see a future where a communal pool of...

Repairing cars is never a pleasant thought, because it pre-supposes your precious piece of automotive machinery has been damaged. But it's comforting to know that though your fuel-swilling performance machine might be expensive to operate, it'll be a cheap and easy fix, while the likes of the Prius...

Major carmakers are rushing to develop a new generation of plug-in hybrid vehicles including industry giants Toyota and GM, which hope to have the technology ready for sale by the end of the decade. GM appears to have the lead at the moment, forming a partnership with LG Chem to develop and...