Millennials
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It's a common assumption that Millennials and members of Generation Z are less interested in cars than previous generations. But according to Hagerty survey results released last week, these younger drivers are more likely—not less—to want to own a classic car than their parents or grandparents. Of the 10,000 United States drivers surveyed, Gen Z and Millennials were most likely to report currently owning a collectible or classic car. One quarter of Millennials surveyed said they owned a classic car, as did 22% of Gen Zers surveyed. They were followed by Gen X (19%), Baby Boomers...
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Top Exec: No Plans To Recast Scion As A Premium BrandThe Scion small-car brand serves as a testing ground for Toyota in everything from how to market accessories to how to recast the role of dealerships in the sales process. While it’s been a success in that—as a ‘laboratory,’ as executives are eager to call it—a sales...
Bengt Halvorson
