Lincoln News

Move over Matthew McConaughey. Lincoln has another face, and more specifically, it's for the new Navigator. Ford's luxury marque launched a new online social media campaign with tennis champion Serena Williams on Thursday. The announcement doesn't claim Williams will oust McConaughey, but she will...

It's nothing but good news for Ford and Lincoln's full-size SUVs. Ford Motor Company announced on Monday it will increase production of the 2018 Expedition and 2018 Navigator to meet customer demand. Ford is making an additional $25 million investment in the Kentucky truck plant to boost output of...

The Lincoln Navigator was once the gold standard for luxury SUVs, but it faded into history as time—not to mention limited investment from parent company Ford in its luxury brand—marched on. For 2018, the Navigator has been reinvented with the lofty goal of once again becoming the...

Lincoln's brand ambassador has returned for another intriguing advertisement, this time for the new 2018 Navigator luxury SUV. The brand launched the spot on Thursday before it makes its television debut on January 1 during the College Football Playoff. The spot, titled "Perfect Rhythm," features a...

What’s in a name? Well, for Lincoln, it’s a lot. We’re looking at the 2019 Lincoln Nautilus now, and also the luxury automaker’s future. And we mean it this time. In reality, the Nautilus is an updated MKX with a new nose. From some angles we see a lot of styling elements...

Lincoln’s MKC has been substantially enhanced for 2019, bringing major improvements to the looks department as well as safety. The luxury crossover made its public debut at the 2017 Los Angeles auto show. The enhancements constitute a mid-cycle update for the luxury compact SUV and will be...

Lincoln will drop the confusing three-letter series of names present on most of its models, Kumar Galhotra, Ford’s chief marketing officer and group vice president for the Lincoln brand, told Motor Authority on Monday. The 2019 Nautilus, formerly the MKX, is the first to ditch the panned...

The Lincoln MKX is dead. Kind of. Its replacement is the 2019 Lincoln Nautilus, but aside from a new name, a freshened face, an updated powertrain, and more advanced driver assistance technology, this is still a Ford Edge-based crossover, for better or worse. The crossover was revealed ahead of the...

Ford in 2015 committed to launching 13 electrified cars by 2020. And in January, we got an idea of what seven of those 13 electrified cars will be. Automotive News (subscription required) has now fleshed out the identity of more of the vehicles, based on information from its sources. For luxury...

Lynk & Co is a new automotive brand from Chinese firm Geely which also has its own Geely brand as well as Volvo and Lotus in its portfolio. At the moment, Lynk & Co is working on developing small SUVs and sedans before moving on to other models. There's already a problem, though, as the...

The 2018 Lincoln Navigator showed up to the 2017 New York auto show with premium, posh intentions. Now, Lincoln is taking it a step further. Utilizing the brand's "Black Label" badge, Lincoln has debuted the 2018 Navigator L Black Label. However, it also ushers in a new "Destination" Black Label...

Not every custom build becomes an icon, but this 1939 Lincoln Zephyr Coupe transcended all and has become a superstar. It even has a name: "Scrape." And if you like what you see, RM Sotheby's will see the iconic Lincoln off at the Santa Monica auction June 24-25. Why is the Zephyr Scrape so iconic?...

Lincoln is experimenting with a program to offer owners and lessees a taste of the finer things in life as it begins testing its latest service simply called "Lincoln Chauffeur." As the name implies, the program allows Lincoln drivers to become the driven with a personal driver and shopping...

Bling is back with the 2018 Lincoln Navigator. But this go-around—the fourth generation—takes luxury to a much higher level. This latest Navigator adds lots of luxury while shedding 200 pounds. Under its hood sits a 3.5-liter twin-turbo V-6 rated at an estimated 450 horsepower. It...

Eager to regain its place at the top of the luxury SUV heap, the 2018 Lincoln Navigator ushers in a distinctive new look and an interior that takes a page out of the Range Rover's playbook. Navigator hasn't been the luxury three-row SUV of choice since shortly it defined the segment almost two...

The Lincoln Motor Company wants its drivers to keep their hands on the wheel. One way Ford's luxury brand is aiming to accomplish that goal is with a new, enhanced head-up display. In fact, Lincoln is claiming it has scored a benchmark with its all-new head-up display for the 2017 Continental...

Lincoln is on a mission to carve out its own niche in the luxury car market. Yes, rather than follow in the footsteps of rivals and fill the lineup with rear-wheel-drive sports sedans and coupes, Lincoln is more focused on quality, comfort, user-friendly technology and an uncomplicated buying...

Lincoln has a new Continental on sale and to help promote it the automaker has once again called on actor Matthew McConaughey. He features in a new spot to be beamed out to televisions across the country on December 31. You don’t have to wait until then to watch it as an extended version is...

It must be tough to be Lincoln. As the brand has learned, time and again, there is a difference between image and reputation. The most tired trope among those who care about cars is to anticipate the reemergence of the world-beating American luxury brand, which has moved quietly to the sidelines...

Lincoln's attempt to reassert itself as a true luxury brand rather than just a peddler of re-badged Fords isn't just about the cars. When the 2017 Continental launches this fall, it will usher in a new, more personalized service customer-service program that Lincoln hopes will distinguish it from...