Ford Model E

In 2014 Tesla Motors [NSDQ:TSLA] CEO Elon Musk revealed that Ford Motor Company [NYSE:F] was blocking his company from using the Model E name for its small sedan, which as a result ended up being called a Model 3. It turns out Ford had registered the name just one year prior with the United States Patent and Trademark Office. According to Automotive News (subscription required), Ford is planning to use the name for an upcoming family of electrified cars. ALSO SEE: No steering wheel, brake pedal or gas pedal: Ford promises fully autonomous vehicle in 5 years The strategy mirrors that of...