Chris Perry
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General Motors is being clear about positioning of its upmarket Buick and Cadillac brands, explaining that Buick is designed more for drivers who want understated luxury whereas Cadillac is more about dynamic performance and style. Speaking with Automotive News, GM marketing chief Chris Perry explained that the luxury segment can be divided into two main categories--those who want to be noticed and those who don’t. He went on to explain that Cadillac lines up more towards the German brands, such as Audi, BMW and Mercedes-Benz, whereas Buick fits in more with the likes of Lexus, Acura...
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GM May Revive High Performance Vehicle OperationsIn what we’re sure came as a major surprise to many, General Motors decided to disband its High Performance Vehicle Operations (HPVO) back in February 2009 in order to reduce costs and focus on mainstream products. If the HPVO doesn’t ring a bell, the go-fast center was basically a...
Viknesh Vijayenthiran
