Cannes Film Festival

Dartz, the Latvian firm responsible for the over-the-top Prombron line of SUVs, has taken a lot of flak in the past for its egotistical vehicles that at one point even came with whale penis trim on the seats, but the company is always quick to support a good cause, as demonstrated this week at the...

The annual Cannes Film Festival isn't just a place to screen the latest movies and rub shoulders with the stars, but a fabulous opportunity for advertising your latest wares. Mercedes-Benz is doing just that this year, but is doing so for charity—by auctioning an S63 AMG Coupe for the benefit...

Lexus wants new car shoppers to see the brand as representing sophistication and a design-centric philosophy, and recently launched a new campaign to help get the message across. As part of the campaign, the Japanese automaker launched a new lifestyle magazine and announced it would be sponsoring...

Last year it was Maybach donning its cars with diamonds but at this year’s Cannes Film Festival Mercedes-Benz will be just a tad more modest by going in gold instead. The automaker is celebrating the awarding of the 65th Palme d'Or (Golden Palm) by shuttling guests, most of whom are likely to...

Before you start questioning who on earth would want to buy a diamond studded Maybach 62S, recall rapper Birdman recently spent a cool $8 million on the one-off Maybach Exelero coupe so there’s certainly a market out there for people with simply too much money on their hands. Nevertheless, it...