Continental will be divulging into the auto electronics segment and has already agreed to pay $1 billion for Motorola's automotive electronics business. The new technology will be introduced initially as a safety feature but already there’s debate whether it should be embedded in the car at all as it’s seen by many as another distraction for drivers.
Our biggest worry is that companies like Microsoft and its automotive unit are planning to install cheap and updateable software into cars to support the new features. We hope reliability levels will be better than their PC products. Another major hindrance is the costs involved. Consumers aren’t at the point where they’re willing to pay extra for features that might never be used.