The next major joint-venture could be between Europe's second-biggest volume car maker, PSA/Peugeot-Citroen, and the world's two largest luxury labels, BMW and Mercedes-Benz. Peugeot-Citroen CEO Christian Streiff has told Germany’s Die Zeit that such a deal was possible and that he wouldn’t exclude it.
Peugeot-Citroen has already co-developed a petrol engine with BMW, whose CEO Norbert Reithofer has previously admitted to being open to developing engines with arch rival Mercedes. A new engine plant can cost upwards of $1 billion so forming a partnership will allow both sides to spread costs and share any risk.