The best custom designer will win a 2009 Dodge Challenger R/T in black with a 6-speed manual transmission, a prize worth around $30,000. The rather plain-jane prize car's color scheme is presumably a good base to build on, though it's an odd choice considering the nature of the competition. Power won't be lacking, as the Challenger R/T packs a 375hp (280kW) Hemi V8 thanks to the 'Track Pack' installed in the prize car, which adds the manual transmission and a limited-slip differential as well as a hill-start assist system.
For more information, or to try your hand at designing your own Challenger, visit the competition's site. To read more about the Challenger and get some photographic inspiration, read our previous coverage.